May 30, 2026  
2025-2026 Academic Catalog 
  
2025-2026 Academic Catalog
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MKT 420 - Social Media Marketing


Social media marketing is changing the way companies of all sizes communicate with their customers. In the same way they use traditional media, marketers use social media to reach their customers efficiently and effectively. But they also use it to understand buyer behavior and gain insights into what customers are saying about brands. This course will cover social media applications such as blogging, online communities, social networking (e.g., Facebook and LinkedIn), WIKIs, rapid sharing systems (e.g., Twitter), podcasting (e.g., YouTube), and search engine marketing. Through experiential learning, the course will teach students how to apply the strategic planning process, return on investment criteria, and organizational governance issues to the broad spectrum of social media.

Credit Hours: 3
Prerequisite(s): MKT 310  and BUS 330  Prereq. Earned Hrs: 45
Availability: Spring



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